ITS launches SweetLITE™ for sugar reduction

ITS launches SweetLITE™ for sugar reduction

As the debate continues on the actions needed to reduce sugar consumption, it is evident that the pressure is mounting for manufacturers to produce healthier options for consumers. More and more consumers are seeking reduced sugar products which reflect the impact of the increasing concerns expressed by health advocates about links between high-sugar diets and levels of obesity, type 2 diabetes and tooth decay.

In January 2016, for the first time the U.S. government has given a specific limit of less than 10 percent of daily calories for intake of added sugars in their diet. As consumers become more aware about the warnings on detrimental effects of sugar, Google Trends data has shown that online search interest in the term "added sugar" is on the rise and reached the height of its popularity in the U.S. last month.

Sugar is an important contributor to flavour by interacting with other ingredients. Depending on the food application, sugar has the unique ability to heighten flavour or depress the perception of other flavours.The addition of sugar during processing or preparation of foods not only gives flavour, but contributes to the texture and mouthfeel. Therefore a reduction can often leave a product tasting bland.

SweetLITE™ range of products has been developed by ITS to enable manufacturers to make significant reductions in sugar content whilst still retaining the true characteristics of their products. This has been proven in flapjacks, granolas, clusters, cookies, pound cakes and cereal bars in which a 20%-40% sugar reduction was achieved with no detrimental effect on flavour or function.

Carl Smith, Innovations Manager says 'in a flapjack it is not just about flavour loss, it is about binding the ingredients together to offer a taste and texture solution. At ITS, we have a number of technically advanced solutions for various applications.’