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Masking Solutions

ITS News - 21-Feb-2018

Want to develop nutritious and healthy products which keep customers coming back for more?

Overcome the misconception that healthy food tastes unpleasant. ITS offers a range of solutions that have been tried and tested in a variety of product applications including for masking unpalatable tastes, creating the right texture and mouthfeel as well as for sugar reduction.


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Discover our delicious tasting chocolate flavours for protein powders and drinks.

Chocolate flavours have proven to be the most popular flavour for protein drinks and we have developed a range that can create the right balance for superb taste and outstanding performance.

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The sugar reduction campaign is gaining momentum in the UK and other countries in the EU.

Innovation is key to create products that meet regulatory guidelines and also to sustain consumer appeal and market share.

The SweetLITE™ range from ITS could be the solution! 

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This month's flavour of the month is Natural Green Tea!

Enhance the taste and aroma of your products with our Natural Green Tea Flavouring! Adding natural flavouring gives the benefit of accentuating the natural characteristics of tea.

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Are you addressing the taste issues with vegan protein which can detract from product appeal?

ITS has launched a range of solutions, MaskEX Sports™ and MouthTEX Sports™ to help mask bitterness or other off-notes to create the right mouthfeel, texture and consistency suitable for vegan based products. 


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SweetLITE™ range from ITS can achieve 20% to 50% sugar reduction in baked goods, snacks, drinks and dairy with no detrimental effect on flavour or function.

Using cutting edge technology for taste and texture solutions, ITS has the ability and expertise to support customers to meet the challenges of producing healthier products.

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Create delicious and indulgent dairy based products using great tasting Natural Flavourings and Innovative Texture Systems.

Interest in dairy products with high protein claims continue to grow as the protein trend moves mainstream. The protein NPD boom is not showing any signs of slowing down as manufacturers continue to be innovative in flavour development and nutrition content.

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This month's flavour focus is on...

Natural Smoke Flavouring (smoke free)

Smoke flavours are proving to be increasing in popularity and have been identified as a key trend in 2018. Don’t be surprised to find smoke flavours imparted in such varied products as desserts, butter and beverages as well as savoury foods such as marinades and sauces.

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ITS has appointed Gail Underwood as the new Chief Flavourist, following with the company’s strategic growth plans.

Gail brings a wealth of experience to the team having worked for several prominent flavour houses. ITS would like to extend a warm welcome to Gail. 

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Exploring flavour ideas for your Christmas? Our range of natural flavours and pairings work perfectly to capture the spirit of the season.

Why not give an extra boost of flavour in festive cakes, breads, snacks and cereals and even in protein bars by adding natural flavoured dried fruits such as Sparkling Wine flavoured cranberries.

We also offer many traditional warm notes such as Gingerbread Spice and Chocolate & Sicilian Orange. 

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