Natural Flavourings for Alcoholic and Non-Alcoholic Drinks!

The alcoholic beverage market is thriving with new innovations, offering exciting new flavours and twists. In keeping with this, ITS is excited to announce a range of high quality natural flavours for creating the perfect, delicious blend of drinks. New and trendy flavours always being added to the range to meet with demand.

At ITS, we aim to make healthier food taste better as more consumers now seek healthier products. Product claims including low calorie, low carb, sugar free and products made from natural ingredients and flavours are powering innovation in this category.

Sales of beer and cider with less than 1.2% alcohol grew by nearly 30% in 2017 compared with 2015 while demand for low- and no-alcohol wine was up 8%, according to analysis firm Kantar Worldpanel. There are signs that low alcohol and alcohol free trend is moving beyond beer and wine into spirits such as gin.

There has also been an upward trend in launches of non-alcoholic products such as Alcohol-free Mojito and Non-alcoholic Prosecco Cocktail with apple, rose and mint flavour (Innova Market Insights).

The target market segment is varied, but women between the ages of 21 and 55 is leading the way for growth. The convenience offered by pre-mixed flavored alcoholic beverages options is also one of the key factors driving demand.

A high growth in NPD in Europe for flavoured alcoholic beverages was noted between 2015-2017 (Innova market Insights), with an average 39% share of global launches. This could be due to it being a mature market and consumers are more open to experimenting with new and exciting flavours.

Natural flavourings range for alcoholic drinks

To help you with your new product development, ITS have launched a core range of natural flavourings suitable for alcoholic drinks. If you are looking for other flavours not listed below, please get in touch.

- Elderflower
- Red Berry
- Orange Blossom
- Ginger
- Lime
- Rhubarb
- Coffee Creme
- English Tea
- Creamy Toffee
- Maple
- Yuzu
- Lemongrass
- Smokey Vanilla
- Summer Punch
- Cardamom & Tonic

Please contact or tel: (+44) 01635 261920 for more information about our range, to request a sample, or if you need help developing new concepts or improving recipes.

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  • Abex Road, Newbury, Berkshire
  • RG14 5EY, United Kingdom
  • +44(0)1635 261920


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