Natural Floral Flavourings - Rose

The use of floral flavours have been popular in the drinks sector for many years now, but recently have been rediscovered for use in food.

Products featuring floral flavours have increased by 132% between 2015 and 2017 (source: Innova Market Insights). Rose, Lavender, Hibiscus and Elderflower are just some examples of the floral flavours that are expected to gain traction during 2018 and 2019.

Rose flavouring is gaining favour and has appeared in many recent trends for a variety of food. The best pairings for rose flavouring include raspberries, pistachios, cardamom, lychee, chocolate and pomegranate. As an example, natural rose flavouring works a treat in icings, perfectly layered between chewy macaroons or even as rose flavoured cream in a raspberry tart.

The aroma and exotic notes of natural rose flavouring makes it a winner for new product launches in most applications, from baked goods to icings,yoghurt, drinks or snacks.

Floral flavourings can add a variety of flavour notes to baked goods, ranging from sweet to savoury. These can be used in breads, cookies, cakes, icings and desserts as it can give a delicate, floral aroma and taste.

The distinct yet subtle, perfumed flavour can be achieved using our range of floral flavourings and when used in combination with others, they can bring out a variety of notes from subtle to ‘stand out’. For example, pairing lavender with vanilla in a shortbread cookie creates a rich, buttery vanilla profile with a hint of floral.

Some of the other floral flavours in our range are lavender, raspberry floral, geranium, ginger blossom, violet, orange blossom, elderflower, jasmine and others.

Please click button below for our range.

We are always adding to our range so please ask for any flavours that are not listed.

For more information, please email sales@itstaste.com or call +44 1635 261920.

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  • Abex Road, Newbury, Berkshire
  • RG14 5EY, United Kingdom
  • +44(0)1635 261920


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