Ice cream: it's all about flavour and sugar content

One of the most innovative categories in the food industry is ice cream. This category has seen a quick and sudden growth after this summer’s heatwave in the UK. The country has had a sales increase year on year from 36.2% to 36.7% across the category, according to Kantar World Pannel. At the same time, the category value has increased by an extra £55M as a result of this summer’s hot weather.
Aiming not to miss any palate, ice cream manufacturers try to meet the market needs and flavour trends. Freezers in supermarkets are stocked with a broad range of flavours ready to attract consumers. Flavour profiles can be adventurous (like pistachio-orange blossom, raspberry-basil or cardamom-spice), traditional (like chocolate-vanilla), exotic (like coconut-mango) or indulgent (like praline, or caramel-hazelnut).
ITS offers a range of ready-to-apply and bespoke dairy flavour profiles to help churn out perfect dairy based products. Our natural flavourings and texture solutions also work in dairy free and dairy alternative products.

Rise of sugar claims

In the last two years, there has been a 206% increase on ice cream products launched in EU countries -and UK- containing sugar claims, according to Innova Market Insights.
After an in-depth research, ITS has launched two natural solution for sugar reduction in dairy: SweetLITE™ Super and SweetLITE Fuse.
SweetLITE™ Fuse can replace sugar syrup in a wide range of food products. It is a Clean Label solution declared as vegetable fibre & water in product formulations. SweetLITE™ Fuse replaces the bulk and functional properties of sugar syrup, while drastically reducing the calorie content. This can also be used in combination with SweetLITE™ Super and a wide range of natural flavourings to create the perfect product.
SweetLITE™ Super gives a sweetness boost when reducing sugar content, delivering the taste that consumers enjoy in food and drink products. SweetLITE™ Super is declared as natural flavouring in product formulations.

ITS develops and manufactures a broad range of natural flavourings and texture solutions to make healthier foods taste better!

For more information, please email sales@itstaste.com or call us on +44 1635 261290.

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