A natural solution for Sugar Reduction

A natural solution for Sugar Reduction

Significant sugar content can be removed with no detrimental effect on flavour or function with SweetLITE™ Super. It  helps to rebuild flavour in dairy, active lifestyle and snack products with up to 50% sugar reduction successfully achieved in some applications.

SweetLITE™ Super gives a sweetness boost when reducing sugar content whilst restoring mouthfeel and creaminess, delivering the taste that consumers enjoy. The revolutionary solution can be declared as natural flavouring in product formulations. The sweetness enhancing effect with SweetLITE™ Super is significantly more powerful than white sugar!

Government pressure and consumer negativity towards sugar and artificial sweeteners have put pressure on manufacturers to find ways to make sweet products appealing and palatable, but with a much lower sugar content. Artificial sweeteners have been used in part to substitute white sugar. However, these are seen in a negative light by consumers, leading to a need for new thinking on sugar reduction.

Manufacturers can take the approach of reformulating products to contain lower sugar levels or shift consumer purchase to lower or no added sugar products. For example, Sports Nutrition products launched globally with “low/no added sugar” claims increased by 804% between 2013 and 2017, according to Innova Market Insights.

To find our more, click here or email the team on info@itstaste.com, or call the office on +44 (0) 1635 261 920.