ITS Flavour Trends Forecast 2018/19

ITS Flavour Trends Forecast 2018/19

ITS is always on the look out for new and exciting flavours in the market. Following extensive research, our marketing team and flavour sepecialists have identified the top flavour trends for 2018-19. Our team of experts are on hand to advise customers on emerging flavours and taste trends to help develop winning product concepts. ITS offers an extensive range of natural flavourings suitable for bakery, dairy, snack and cereal as well as sports nutrition applications.

The main flavour trends that will emerge during 2018/19, are:

1-Coffee & tea

Coffee and tea flavours are on trend. We have seen an increase in innovative drinks in coffee houses, and this innovation is expected to cross into other sectors such as snacks, bakery or dairy. We have already seen coffee flavoured chocolate bars, tea flavoured biscuits and coffee flavoured milkshakes. All coffee and tea varieties are included: green tea, rooibos, mocha, cappuccino, latte.

2-Hot & Spicy

According to producer Kalsec, one in two US consumers would try a new hot and spicy snack option. Some of the seasonings expected to rise in popularity in 2018 and 2019 are African and Mexican. African Berbere is a good example, combining popular flavours such as Coriander, Paprika, Allspice, Cardamom, Ginger, Cinnamon and Red Pepper. Mexican food is a huge trend and is expected to continue growing. Taco seasoning is becoming popular and new variations are expected to launch.


Products featuring flower flavours have increased by 132% between 2015 and 2017 (source: Innova Market Insights). Rose, Lavender, Hibiscus and Elderflower are just some examples of the floral flavours that are expected to gain traction during 2018 and 2019. Their natural appeal and their exotic notes make them a winner for new product launches in any application, from biscuits to yoghurt, drinks or snacks.


Although smoking is one of the oldest ways of preserving food, smoked flavours are resurgent, so don’t be surprised to find them in products as varied as desserts, butter and beverages as well as savoury foods such as marinades and sauces. Profiles like Smokey Vanilla, Smokey Apple, Smokey Caramel, Smokey Paprika or Smokey Cheese are some examples of what we will see. ITS has developed a smoke-free smoked flavour to meet the market demand for clean label products.


Citric Yuzu, spicy Wasabi, earthy Matcha tea, savoury umami, and fishy seaweed are all Japanese flavourings that will find even more shelfspace during 2018/19. Japanese cuisine has always been well-known for its healthy recipes and ingredients, so the market move towards natural may be the reason why these flavours are becoming so popular.

6-Herbal, botanical & roots

With consumers demanding healthier, clean-label products, natural flavours are in demand, especially those based on appealing plants, herbs and roots. Turmeric, ginger, lemongrass, and rosemary will be featured in many snacks, breads and drinks.

7-Alcoholic Drinks

Cocktail and alcoholic drinks’ flavours are emerging in different applications such as crisps and biscuits, giving them a touch of sophistication and indulgence. According to Innova Database, there has been a 101% increase in products featuring alcoholic drinks’ flavours (in the snacks, bakery, sports nutrition and dairy categories). Some examples of flavours that we will see more of in 2018/19 are Gin, Bourbon, Prosecco, Champagne and cocktail flavours such as Pina Colada, Margarita or Mojito. Cheers!