Flavour Trends Forecast 2019/2020

Flavour Trends Forecast 2019/2020

As part of the drive to pinpoint flavour trends for the future, ITS carries out intensive market research. This enables the ITS marketing and innovation teams to advise customers on emerging flavours and help them develop new recipes to capitalise on market opportunities.

The main flavour trends on the radar that will emerge during 2019/20 are:
 
Very Berry
 
Berry flavours are on trend, there’s no doubt of it. Why? Well, berries are highly nutritional
and healthy, they work well in endless applications and are attractive to the eye, which
makes them instagramable and shareable on any digital platform! We are talking about
strawberries, raspberries or blueberries, but also new, more exotic varieties like açai
berries or goji berries!
 
Tropical Temptation
 
Consumers dream of being on vacation all year round and what flavours could be better to
bring us on holidays than tropical flavours? They are ideal, especially in the summer season,
when we will see passion fruit, mango, guava, jackfruit and papaya in drinks, bakery, snacks
and sports nutrition applications.
 
Green Is Go
 
The healthy trend is here to stay and its colour is, definitely green. Green veggies, green
fruits and anything naturally green fits in here, even herbs and spices! Their natural appeal
will make the product a success, whether it is a shake, a cereal bar or a yogurt. Cucumber,
kiwi, spinach, avocado… but also green tea, or basil are welcome!
 
Room for Mushroom
 
Following with the natural and healthy market move, earthy flavours are on the rise too.
Mushroom flavours make us recall the pleasure of sniffing the earthy air that rises up after it
rains. Shiitake, truffle or porcini flavours will be increasingly seen in delicatessen breads and
buns, savoury biscuits or crisps.
 
Citrus is Back
 
Lemon, and especially lime are on trend. And so are tangerine, orange and mandarin. We
are seeing citrus in many different applications, which will increase even more during 2019-
20. Yogurt, milk shakes, bars, sports nutrition gels and powders, and even crisps will include
citrus flavours!
 
Travel the World
 
Consumers want to travel the world through food. The amount of restaurants offering world
cuisines is increasing everywhere and supermarkets are listing more and more options on
world food. During the next two years, Italian spices and flavours will continue to grow,
alongside Indian flavours and curries and Chinese meals and spices.
 
Mediterranean Flavours
 
Mediterranean flavours from Italy or Spain like rosemary, basil or garlic have been in the
market for a long time now. The next two years, though, will see a different range of
Mediterranean flavourings being launched. This time, it will be flavourings from the Eastern
Mediterranean. We will see pistachio, olive oil, watermelon, date or mint will be used in
bread, biscuits, drinks, cereals and dairy.
 
Warming Spices
 
The aim to renew product ranges and to surprise the audience brings brands to launch
seasonal products, which are very welcome by consumers. The Winter season is ideal for
warming spices like pumpkin spice, orange spice, gingerbread or apple spice. We will see
them in hot drinks, cereal bars, biscuits, dairy and sports nutrition amongst others.
 
Sensory Explosion
 
Consumers are looking for new, exciting experiences, even when they eat. Following with
this trend, we will see more products aiming for a temperature or texture shock. Hot spices
combined with sour flavours, popping candy or extreme combinations will be seen within
this category.
 
About ITS
 
International Taste Solutions (ITS) is a developer and supplier of natural flavourings with the
purpose of making healthier foods taste better.
 
ITS’ vision is to be the most innovative and agile supplier of high quality natural taste and
texture solutions to the Bakery, Snacks, Dairy and Active Lifestyle sectors. The portfolio
includes sugar reduction, masking for high protein products as well as other innovative
solutions.
 
Using an onsite flavor creation lab, innovations suite and state of the art test bakery
facilities, ITS’s highly experienced and creative team works closely with customers to help
them develop market-winning products.
 
ITS is a BRC AA grade ingredient manufacturing company.