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ITS launches a solution to extend freshness in cakes

ITS launches a solution to extend freshness in cakes


International Taste Solutions (ITS) has launched EnhancR™, which will help bakers boost the quality of extended shelf life in cake products.

As one of the most innovative texture and flavourings companies for the baking industry, ITS showcased this new range for the first time at the main European baking exhibition IBA in Munich (12-17 September). According to ITS Innovations Manager, Carl Smith, ”visitors were impressed by the softness, moistness and visual appeal of the cakes, given that they were 6 weeks old at the time of being presented.”

For bakers and retailers, quite often there is a compromise with quality when producing cake products with extended shelf life. When stored at ambient temperatures most cake products with a moist, spongy crumb undergo a progressive deterioration of quality commonly known as staling. In general, the higher the moisture content of the product in its fresh state, the more pronounced are the changes resulting from staling.

At the same time, fresh cakes have always been a consumer favourite, but freshness means different things to different people. Freshness includes perceptions on softness, moistness, visual appearance, flavour and aroma attributes. Many currently available cake enhancers focus on just one or two selected attributes often with variable results. 

“Not any more, using EnhancR™ from ITS really can enhance all freshness attributes over life and in many cases, deliver that freshness for an extended shelf life”, according to Carl Smith.

Skilfully formulated by a team of bakery technologists, EnhancR™ combines new ingredient technology with selected functional ingredients to influence the following in all types of cakes and sponges:crumb texture, moistness, retard staling, enhance flavour, assist with mould prevention.

The EnhancR™ range of products is currently available as two formulations: Conventional or Clean Label format, for either Vanilla or Chocolate products. ITS is also able to provide customised solutions for companies that require assistance with reformulation.

The specialised media "Bakery and Snacks" has recently featured ITS's launch of EnhancR. Read the full article here.