Savour the Flavour - Natural Rose Flavouring

Savour the Flavour - Natural Rose Flavouring

This month's flavour of the month is Natural Rose Flavouring!

Products featuring floral flavours have increased by 132% between 2015 and 2017 (Innova Market Insights). Rose flavouring is gaining favour and has appeared in many recent trends for a variety of food applications.

The aroma and exotic notes of rose makes this natural flavouring a winner for a new product launches in most applications, from baked goods and icings to yoghurt, drinks or snacks.

The use of floral flavours have been popular in the drinks sector for many years now, but recently have been rediscovered for use in food. Products featuring floral flavours have increased by 132% between 2015 and 2017 (source: Innova Market Insights). Rose, Lavender, Hibiscus and Elderflower are just some examples of the floral flavours that are expected to gain traction during 2018 and 2019.

Rose flavouring is gaining favour and has appeared in many recent trends for a variety of food. The best pairings for rose flavouring include raspberries, pistachios, cardamom, lychee, chocolate and pomegranate. As an example, natural rose flavouring works a treat in icings, perfectly layered between chewy macaroons or even as rose flavoured cream in a raspberry tart. 

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