Category: I.T.S. news

Discover our range of tasty natural flavours for the low and no beverage sector.

Our Marketing and Development Teams are always making sure we have all the hottest flavour trends available to our customers. With low and no beverage ranges exploding over the last year we have been busy working up some tasty natural flavourings for this sector.

Waitrose reported their low & no alcohol beer sales were up 50% on last year, with alcohol-free spirits up 49%. Searches for ‘virgin cocktails’ on its site were up 100%, it said, while ‘non-alcoholic’ was up 211%. These stats show that all beverage manufactures should be dipping their toes into this growing market. The deciding factor for this sectors success will ultimately come down to taste. Can low and no beverage still deliver the intense and strong flavour profiles of alcoholic drinks?

There are many factors to consider with low and no beverage flavour profiles to ensure there is no sacrifice on flavour. Our flavour range ensures low and no beverage can still offer exciting flavour and provide that extra depth and experience consumers crave from alcoholic drinks.

One of the major profiles we have been innovating with is floral and botanical themes. These work perfectly in gin style beverages and other refreshing long drinks. We have also developed a range of classic cocktail flavours such as Mojito, Woo Woo, Pina Colada, Margarita and Strawberry Daiquiri.

The real magic comes when you try one of our Tequila, Whisky or Rum flavourings that perfectly deliver that intense flavour profile without any alcohol needed.

Get in touch to discuss our alcohol flavours in more detail and how they could work for you.

I.T.S. celebrated 10 years of success with its customers and suppliers for a day and night full of explosions of the senses.

On Friday 27th September, I.T.S threw open its doors to customers and suppliers alike to help celebrate the companies 10th Birthday. Founded in 2009 from his kitchen table in Berkshire, Mike Bagshaw has developed I.T.S into an award-winning business that supplies natural flavours to over 20 countries worldwide.

Mike wanted to mark this important milestone of the company’s journey with all his staff, suppliers and customers that have been part of his eventful journey. Guests would meet at Newbury Racecourse for lunch and welcome drinks before being escorted on a red double-decker bus to I.T.S HQ.

Everyone gathered at I.T.S offices for a special tour of the facilities, getting exclusive access to every department of the business. On the tour, guests had an explosion of senses with many different tastes and smells to try out. The I.T.S team are passionate about building close relationships with suppliers and customers and this event was the start of things to come for building closer working partnerships.

The Mayor of Newbury attended the event to help Mike cut the ribbon on a new plaque marking the special occasion. Guests would then meet back at Newbury Racecourse in the evening for a Willy Wonka inspired night full of colour and flavours. I.T.S held raffles and auctions to help raise over £32,000 for charities close to its heart: Surfers Against Sewage, The Rosemary Appeal and Byte Night.

The night included fancy dress, with Mike Bagshaw donning the Willy Wonka outfit accompanied by staff in Oompa Loompa outfits. The drinks were flowingn and the dance floor booming.

The event marks an important time for the business with even more exciting things planned for 2020 – watch this space!