5 Reasons To Love Natural Flavours

natural flavours

Natural flavours can do a whole lot more than make things tastier.

1) Taste is Everything

An eye-catching brand and good distribution can only get you so far. At I.T.S. we see many products hit the shelves and disappear within a matter of months. If you want repeat sales and to really grow a successful food or drink brand, you need to make sure your flavour delivers.

It’s all well and good tapping into trends like plant-based, gluten free or low alcohol, but you need to make sure that doesn’t impact the flavour.

Natural flavours can help boost the flavour of just about any product.

2) Keep Costs Down with Natural Flavours

Keeping your costs down has never been so important. As a squeeze on customers’ purse strings starts to pinch, the cost becomes more and more crucial. It’s a double edge sword as ingredients such as wheat, butter and fruits are all going up and up in cost.

Flavours offer a straightforward way to reduce such expensive ingredients and replace with natural flavours, which can also help improve the flavour. What’s not to like?

3) Natural Flavours Can Help Reduce Sugar Content

Natural flavours can do a lot more than just deliver flavour. These tasty little things can also help your food and drink products be healthier.

Our SweetLITE flavour range is 100% natural and can reduce sugar content by up to 50% with no impact on flavour.

4) Streamline Food and Drink Production

Are your recipes and formulations full of complex ingredients that come from multiple suppliers? Bring all the flavour components together in one tasty natural flavour.

Our flavourists can merge all your flavour profiles into one flavour for you to both streamline your production and cut costs on ingredients.

5) Keep Ingredient Lead Times Short and Reliable

Say goodbye to long lead times and being at the mercy of multiple supplier delistings. Natural flavours come with rapid turnaround times – as little as 14 working days, with samples even arriving next day. Flavours are also reliable and can be routinely supplied anytime you need them.

In turbulent times like we are currently living, you can’t undervalue the importance of reliability.

If you’re looking for help with any of the above get in touch to speak to a member of the I.T.S. team and request a flavour sample. 

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