At I.T.S., we don’t do bland. We do bolder, braver flavours and our hydration flavour range is no exception.
Let’s be honest: if it doesn’t taste amazing, it doesn’t sell.
We work with brands who know that flavour is the make-or-break. That’s why we’ve created a natural flavour range that’s built to perform in all types of hydration drinks, from electrolyte RTDs to hydration powders and tablets, even the tricky ones packed with adaptogens and functional ingredients.
Clean label. Big taste. No compromises.
Why Flavour Matters in Hydration Drinks
Hydration has gone mainstream. It’s no longer just for sport, it’s about wellness, energy, recovery, focus, and feeling good every day.
But here’s the challenge:
Hydration drinks often contain electrolytes and functional ingredients that don’t always taste great on their own
That’s where we come in.
At I.T.S., we’ve built a natural flavour range that:
- Works in low or no sugar systems
- Masks off-notes from electrolytes and functional ingredients
- Plant-based, EU clean-label compliant, and allergen-free
- Comes in liquid and powder formats to suit all hydration products
Flavours That Hit Hard and Keep You Coming Back
Every flavour’s been tested in real-world hydration applications. So you know it’ll deliver in taste and in function.
Lemon & Lime
Zingy, bright, and seriously thirst-quenching. The go-to classic.
Peach
Soft, juicy, mellow — perfect for rounding out sharper blends.
Watermelon
Crisp, clean, and cool. Like summer in a sachet.
Cherry
Bold and tart with a nostalgic twist. A big hitter in powders.
Yuzu
Zesty and floral with a premium citrus bite. Adds edge and freshness.
Tropical
Bright fruit punch with notes of pineapple, mango, and passionfruit. Fun, vibrant, and energetic.
Raspberry
Tangy, sharp, and real. Zero artificial aftertaste.
Formulation-Friendly from Day One
We’ve developed these flavours with formulators and developers in mind. We know the pressure to move fast, meet claims, and still deliver a great-tasting product.
We offer:
- Quick turnaround on orders and samples
- Flexible formats for RTDs, tablets, sachets, and drops
- Low MOQs for agile NPD
- Flavour masking, flavour matching, and technical support when you need it most
Hydration products are only getting more complex, we’re here to make flavour the easiest part of the puzzle.
Ready to Launch Hydration That Tastes Brave?
Whether you’re developing:
- A clean-label electrolyte drink
- A hydration powder for active lifestyles
- A post-workout blend with added adaptogens and protein
- Or a water enhancer that stands out from the rest
Drop us a message, request samples, or chat with our team.