FLAVOUR TRENDS
Keeping ahead of the market and your competitors has never been more important.
Check out the very latest food and drink trends in our blog below and sign up for our free I.T.S. Food Trends email newsletter, to give you a round-up of what’s new, what’s coming and the things you need to be aware of right now.
Or come and visit us to see what’s trending in our state-of-the art Innovation Centre.
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Natural Flavours That Actually Work in Hydration Drinks
June 18, 2025
At I.T.S., we don’t do bland. We do bolder, braver flavours and our hydration flavour range is no exception. Let’s be honest: if it doesn’t taste amazing, it doesn’t sell.…
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8 Soft Drink Flavours That Are Making a Splash
June 11, 2025
Without a doubt, function and flavour are the two most important factors in the soft drinks market. If your product isn’t offering an added benefit and bold flavour, you’re missing…
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What Is Korean Pear Juice and Why Is It Trending in Functional Beverages?
June 4, 2025
If you’re developing the next big drink launch, Korean Pear should be on your radar. Known for its crisp, floral sweetness and natural detoxifying benefits, this juice is gaining global…
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The Taste of Summer. Are You Radler Ready?
April 10, 2025
Nothing hits the spot quite like an ice-cold Radler on a warm day. Light, fruity, and super refreshing, Radlers are taking over beer gardens and festivals. Why should you be…
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What’s Next for Food & Drink? Food and Beverage Market Trends.
March 6, 2025
The food and drink world is shifting fast, and we’re here to help you stay ahead of the curve. Let’s dive into what’s shaking up the industry right now. Brace…
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Flavour Trends 2025: What Product Developers Need to Know
February 6, 2025
Attention all food and beverage innovators – 2025 is shaping up to be a game-changing year in flavour. Consumers are craving bolder experiences, nostalgic throwbacks, and global inspirations, and it’s…
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Flavour Trending: Cocktail Flavours
August 29, 2024
The cocktail flavours you need to be tasting. We’ve been hard at work analysing the cocktail flavour market – it’s a tough job but someone’s got to do it. Cocktails…
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Delicious Desserts – Natural Flavour Range
July 9, 2024
Dessert flavours aren’t slowing down… The flavour trend that just isn’t going away. Dessert flavours of all tastes and senses have been a staple in new flavour ranges for a…
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Flavour Trending: Creative Caramel
May 30, 2024
It’s time to get creative with caramel flavour Salted caramel, and now caramelised biscuit. There is simply no stopping the popularity of caramel-based flavours. Anything with caramel seems to be…
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Natural Chocolate Flavours: How to protect against rising cocoa prices.
May 14, 2024
How natural chocolate flavours can help you with rising costs. There’s no getting around it, chocolate is the world’s favourite flavour. That’s why the rising costs in cocoa are not…
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I.T.S. Secures Second Site to Expand Flavour Capacity
April 22, 2024
Things are about to get a whole lot tastier. Following rapid year on year business growth, flavour experts, I.T.S has acquired a second facility, complete with a state-of-the-art flavour laboratory,…
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Key Trends in Dairy – Dairy Innovation Strategies Conference 2024
April 17, 2024
It’s time to talk flavour trends in the dairy industry. The I.T.S. team will be joining some of the biggest names of the dairy and dairy-free industry in Copenhagen at…
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Authentic Fruit Puree Natural Flavours
April 9, 2024
The fruitiest range of natural flavours have just got tastier. Consumers are increasingly asking for natural flavour profiles and moving away from the sweeter confectionery styles. We love a foam…
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A Braver Flavour is Heading to Beer X 2024
March 4, 2024
Where beer and natural flavours collide. It’s that time of year again. One of our favourite dates on the calender – Beer X in Liverpool. From the 13th-14th of March,…
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Natural Flavours On Show At InterSICOP 2024
February 12, 2024
I.T.S. showcasing natural flavours and flavour trends at InterSICOP 2024. The I.T.S. team will be venturing to Madrid on 17-20th February for the annual InterSICOP exhibiton. InterSICOP 2024 will once…
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The Ultimate Extracted Pure Vanilla Flavour
January 22, 2024
Make your ice cream and cakes look and taste authentic with our new extracted pure Bourbon Vanilla powder. Looking to boost a vanilla flavour with all-natural and pure ingredients? Do…
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Bravest Flavour Trends for Food and Drink 2024
January 2, 2024
FLAVOUR TREND FORECAST FOR 2024 Take a journey into the future of flavour. Our team of natural flavour experts have connected the dots to pull together the bravest flavour trends…
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What’s Hot this Christmas in UK Supermarkets
November 29, 2023
Food and Drink Trends this Christmas. Now the dust has settled and supermarkets are stuffed to capacity with glitz and glamour, we jumped head first into the sparkliest aisle in…
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I.T.S. Supports West Berkshire Christmas Toy Appeal
November 14, 2023
Giving something back this Christmas. The I.T.S. team will once again be supporting the West Berkshire Toy Appeal this Christmas. The special cause is an important charity that helps ensure…
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A Day in the Life of Natural Flavour Manufacturing
November 6, 2023
Understanding Natural Flavours. In September 2023, leading food and drink publisher, Food Manufacture, came to visit I.T.S. HQ for a quick tour of what life is like in the world…
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I.T.S. at IBA 2023 – World’s Leading Trade Fair for Bakery
October 11, 2023
We are ready to unleash our natural flavours at the world’s largest trade fair for bakery and confectionery. The I.T.S. team are dusting off their lederhosen and heading to Munich…
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Bakery Flavours of The Future
October 3, 2023
Bakery flavour trends to keep an eye on in 2024. The baking industry has never been more progressive and forward-thinking. Artisan and craft bakeries are inspiring change and driving new…
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Braver Beverage Flavour Trends for 2024
July 25, 2023
Beverage flavours to get your taste buds bubbling with excitement. Are you on the look out for the next big flavour in the beverage sector? Or maybe you just want…
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Hottest Flavour Trends in Dairy & Dairy Alternatives 2023
June 14, 2023
Moo-ve over boring flavours in dairy and dairy alternatives. It’s time for boring flavours in the dairy and dairy category to moo-ve over. We have put in the hard work…
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