You’ve probably noticed the rise in creamy flavours in the beverage aisle.
Inspired by coffee shop culture, social media trends, and our friends across the pond in the USA. Creamy flavours are having their moment.
Why are creamy flavours growing in beverages?
Creamy flavours make a drink feel smoother, playful and more indulgent. Not to mention bold and colourful. They can soften sharp notes, round out sweetness and give a product a more nostalgic finish.
90’s culture is big, and cream soda drinks tap right into 90’s diner vibes from the US.
Think soft vanilla, smooth coconut, cream soda, clotted cream or strawberries and cream.
Creamy drinks are already big in the USA
The trend is already big in the USA, where creamy sodas and dessert inspired drinks are well established.
The US beverage market is full of traditional sodas, as well as functional health and wellness drinks, using creamy flavour profiles.
That American influence is giving UK beverage brands more room to explore richer, smoother and more nostalgic flavour profiles.
Recent UK launches show the trend is growing
UK flavour launches are now pointing in the same direction.
Pepsi has been playing with Cream Soda, Strawberries ‘N’ Cream and ice cream inspired cola flavours, while Red Bull has used vanilla in its Iced Vanilla Berry edition.
Creamy flavours are no longer just for traditional dairy drinks. They are helping beverage brands create more comfort, more nostalgia and more standout on shelf.
Natural creamy flavours for beverage development
At I.T.S, we have developed a natural creamy flavour range for beverage manufacturers looking to build this style of profile with confidence.
Our natural creamy flavour range includes:
- Ice cream vanilla flavour
- Creamy coconut flavour
- Cream soda flavour
- Clotted cream flavour
- Creamy vanilla flavour
- Strawberries and cream flavour
These flavours can be used to create smoother, richer and more indulgent drinks across a wide range of beverage applications.
Request a flavour sample of creamy flavours
Get in touch to request some flavour samples and jump into the latest beverage trend.
