Make sure you are hip to what is happening in the food and drink sector this Easter. Discover the emerging and classic flavour trends that will be turning heads.

White chocolate flavour takes Easter by storm.

White is officially the new brown this Easter.

White chocolate is very much in vogue at the moment. Take a browse down any supermarket Easter aisle and you’ll see a whole host of white chocolate delights.

Everyone is getting in on the party – Cadbury, Lindt, and KitKat have all been heavily pushing the sweet white stuff.

Maltesers have really been smashing it – “68% of shoppers only buying white bunnies, according to Kantar data for the 16 weeks ending 17 April 2022” says a Mars spokesperson.

Make sure you request a sample of our natural white chocolate flavour.

Easter is for sweet snacking.

The on-the-go and snacking format has been growing in recent years for Easter.

We have seen a growing number of brands develop NPD that comes in new smaller formats. This could be anything from mini selection boxes, mini filled eggs or weird and wonderful chocolate characters.

Easter is most certainly not just for a traditional hollow egg in 2023.

Indulgence takes the spotlight.

Sometimes, bigger is always better. When it comes to Easter, this very much the case.

Health has taken a back seat this year, with the focus clearly being on sweet and sugary flavours. We have also noticed a rise in giant sized eggs, offering all sorts of sweet goodies included.

But, there is a sticking point. We’ve noticed some chocolate eggs drastically reducing in size…we see you.

Get a creme-egg or go home.

This one is our favourite – we can’t get enough of all the delicious new creme eggs available. It seems pretty much every chocolate brand now has their own version of the Cadbury Creme Egg.

Keep em’ coming guys!