The baking industry has never been more progressive and forward-thinking. Artisan and craft bakeries are inspiring change and driving new trends. 

The mixture of social media and customer demand for exciting new flavours has kept the baking industry on its toes. Read our Bakery Flavour Trends report to get the lowdown. 

We’ve analysed product launch data to highlight the fastest-growing flavours across all categories in bakery. 

Fastest growing bakery flavours across the UK and USA.

We’ve looked at data across key markets that influence trends like the USA and UK. We’ve studied data across all sectors like baked snacking, cakes, muffins, doughnuts, pastries – you name it, we looked. 

Milk chocolate will always be the most popular flavour in the baking industry.

An obvious choice for top spot for bakery flavours in 2022 and one we don’t think will be toppled anytime soon. Milk chocolate is pretty much the first flavour on any bakeries product list.

Now the challenge is how to do you keep it interesting?

Pear, the traditional flavour is beginning to come back into fashion.

A classic flavour that is making waves in grown-up and premium baked products. From up-market pastries, to fancy biscuits – pear launches are really stepping up the game.

Pear is also a great flavour to pair with other tasty flavours.

Do you want to know more about flavours are trending in bakery? Make sure you check out our Bakery Flavour Trends report.