When seeking the latest trends in the beverage world, the US is the one to watch.
That’s why we looked at social media conversation growth across beverage flavours in the US to see which profiles are gaining the most momentum.
The results say a lot about where drinks are heading next.
Flavour is becoming more colourful, more culture led and more expressive. It is not just about what tastes good. It is about what looks good, feels current and gives consumers something new to talk about.
Strawberry Hibiscus Flavour Leads The Pack
Strawberry hibiscus is up 214%*. That is serious growth.
Strawberry gives instant familiarity. Hibiscus brings a sharper, floral lift and a rich red colour that feels refreshing before the first sip.
It is bright, and it’s grown up.
Matcha Has Cracked The Mainstream
Matcha is no longer sitting on the edge of the menu. It’s everywhere.
Banana matcha is up 202%*. Strawberry matcha is up 80%*. Matcha pistachio is up 75%*.
Consumers are not just looking for matcha on its own. They want it paired with flavours that soften it, sweeten it and make it more drinkable.
Banana brings comfort. Strawberry brings brightness. Pistachio brings creaminess and a more premium feel.
And visually, matcha owns that soft green space. Clean, calm and instantly recognisable.
Ube Flavour Steps Into Beverage
Ube is up 50%*.
It has already made a name for itself in desserts, bakery and café menus. Now it is moving further into drinks.
The appeal is clear. Ube is smooth, sweet, slightly vanilla-like and visually bold. That purple tone gives it instant shelf and menu appeal.
It is a flavour people notice.
Creamy, Colourful, Culture Led Flavours
This is where our flavour trend for the year, Taste the Colour, really comes through.
These flavours do not just taste different. They look different too.
Matcha brings green. Ube brings purple. Hibiscus brings deep red. Pistachio brings soft, creamy tones.
For beverage brands, that matters. Colour helps a drink stand out before anyone takes a sip.
Flavours To Watch
The flavours that aren’t quite at the mainstream yet, but will be.
Acai is up 48%*. Purple sweet potato is up 35%*. Calamansi is up 33%*.
Each one brings something different.
Acai has wellness and smoothie appeal. Purple sweet potato brings colour and soft sweetness. Calamansi offers a sharp citrus profile with a more global edge.
Together, they show how far colour led flavour can stretch.
What This Means For You
Let’s bring these flavours to life. If you’re not already, it’s time to tap into the trends.
Our natural flavour range allows you to easily tap into the growing flavour trends.
Get in touch to request some samples.
*Tastewise (Arp 24 – Apr 26, Social Media Conversations, Beverage, US)