NATURAL FLAVOURS THAT TRANSFORM LO & NO DRINKS
With over 10 million UK adults now teetotal, the beverage industry is moving quickly to develop new premium low and no products.
With the rise in low and no alcoholic drinks, developers are looking for ways to keep that extra something special in the drink, even without alcohol. If consumers are going to give up their alcohol, they are going to want more than a glass of fizzy orange. This is where sensations come in. Adding sensations works to help give products that extra bit of sophistication and depth to keep that “grown-up” feel to your evening drink.
LOW AND NO BEVERAGES ON THE RISE
Recent stats have shown that 19% of the UK adult population are now teetotal – that’s over a whopping 10 million people. Leading spirit brand, Bombay Sapphire is preparing for this growing trend and have estimated the sector to grow a dramatic 400% over the next 4 years. That is a lot of people looking for new and interesting alternatives to their gin and tonic.
For a sector that is based around social occasions and celebrations, it’s crucial beverage brands adapt quickly, and keep their low and no products on-trend.
SENSATION FLAVOURS KEEP LO & NO BEVERAGE INTERESTING
Our team of Flavourists have been quick to address this shift in consumer behaviour and have been working with brands on ways to help add that sophistication and something special to their beverage products.
We have developed a unique range of natural flavourings that can ensure beverages continue to add excitement and experience. Our sensation range of natural flavourings can help add much-needed mouthfeel, heat or even coolness to beverage products.
NATURAL FLAVOURS THAT HELP YOU FEEL THE BURN
One of our most successful sensation flavours has got to be our “heating” range. This flavour gives the sensation that something is spiced or provides a strong alcohol feeling, with the burning effect once it’s been swallowed. These work really well in products that are looking to carry through that unique impact of alcohol.
Natural flavours can also help add complex flavours profiles like smokiness or bitterness – two key flavours you’ll find in alcoholic beverages.
BOOST ALCOHOLIC FLAVOUR NOTES
Along with our non-mint derived cooling flavourings, the heating flavours match perfectly with our alcoholic booster flavourings. You can now develop an alcohol-free beverage with unique alcoholic flavour profiles and also add the extra layer of heat sensation.
From whisky, gin and rum to even more complex cocktail flavours like Negroni – we have a flavour library that covers all basis.
BUILD YOUR FLAVOUR PROFILE
Let’s face it, what would the beverage development world be without natural flavours? From citrus and tropical, to your classic core lemon and lime. Make sure your flavour packs a punch before going to market.
Get in touch to request a sample of any of our flavourings to talk through in more detail with our team.
Looking to try out a new flavour for your range? Or, maybe you just aren’t feeling the same love from your current flavour supplier.